Objective
Develop and design an alternative and reusable paint package for a real or fictional paint company’s new line of eco-friendly, powdered mix, house paints. All packaging materials used must be biodegradable, and free of volatile organic compounds.
Approach
I chose Montana, a company known for their high quality spray paints, but new to the world of house paints. My audience was wealthy art enthusiasts who desire the color and personality that graffiti and street art culture is known for over the often times soft, neutral world of house paints. With this in mind I developed a system of brightly colored, paint pods to help set the company apart from their competition.