Choose a film director who has made a series of movies that share a single thread, or concept. Develop an entire film festival around this thread, taking into account graphic style, photography, and tone. From these factors create a system of deliverables that promote your festival while at the same time showcasing your director and his body of work.
Christopher Guest was my director of choice. After watching several of his films repeatedly I began to piece together a common thread that connected his movies, the characters he depicts always believe their lives to be more interesting than they really are. From this thread I developed a visual system that represented the ridiculousness of the characters and the outrageous events that they often find themselves in.